How does a manager engage staff so they choose behaviours that will cut costs and grow the business? Corporate Citizenship and living the Corporate Soul begins with a solid values-based business strategy that every employee strives to achieve.
Seem like a level of enlightenment that you will never achieve?
There are 5 simple questions that you need to answer to open the door to greater employee awareness, business growth, and achievement of business objectives.
What is our business strategy?
How will we execute our business strategy?
What do we need to (as a business unit) excel at to drive ...
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There is a stigma out there that prevents many small businesses from getting online: Too much money; too complicated; not necessary.
The value an online presence can have for any business is clear: 77% of Canadians are online; 82% of Canadian Internet users shop online; and that the average Canadian consumer researches a product or service before buying (online). So Google wants to help more small businesses be found. And who doesn’t?
To achieve this, Google is partnering with the Canadian Chamber of Commerce to present a great program aimed directly at small Canadian businesses: ...
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Kenneth Cole has caused quite a stir with their poorly timed tweet on the cause of the conflict in Egypt. Their explanation, in 140 characters or less, is that Egyptians are in uproar because they heard the new Kenneth Cole collection is available online.
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This post is an expansion on the book review I did for the CSAE Trillium Chapter Forum magazine.
In the book Rework, 37signalsCo-Founders Jason Fried and David Heinemeier Hansson write about ways to set your organization apart from the competition. As entrepreneurs dedicated to running a small tech company, they understand the need to build awareness with a miniscule (or non-existent) marketing budget.
The co-authorshit a few interesting points and introduce some good thoughts on how to promote your business.
They discuss the need for small and medium sized organizations to take advantage of their flexibility. We don’t have the same corporate lockdown on processes and ideas that big companies ...
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Every organization, whethernon-profit, volunteer, private or public achieves success by providing value. It doesn’t matter what the product or service is, if it provides value it will attract customers, members or donations.
So how can you take these customers/members/volunteers or otherone-touchuser and transform them into someone who not only comes back to you to for your value, but champions your brand, issue or cause to others. You turn them into advocates.
Commonly referred to as brand advocates, these people are loyal and engaged in your brand, issue or cause. These are your greatest assets ...
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