The Blog
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5 Tips to Help Charities and Not-For-Profits Raise Funds
Charities and NFPs are facing a changing political and cultural landscape, funding competition, and greater expectations of accountability from funders. Social media, smart devices and mobile networks make available instant ...
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Change Management
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O
nce upon a time there was a boss who was responsible for a group of employees. Everyday these employees worked away at their jobs, unaware of developments in the global economy that were ...
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Book Review: Brains on Fire
Brains On Fire 10 Steps to Creating an Amazing Movement: Brains on Fire authors Robbin Phillips, Greg Cordell, Geno Church & Spike Jones do it right! www.brainsonfirebook.com
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“We don’t know ...
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Corporate-NFP Partnerships: How one pharmaceutical company leverages them to live its corporate soul
Corporations are stepping up to the plate by investing financial and human resources to make a difference in the world. AstraZeneca Canada Inc. (an amplifi client), the Canadian arm of the global biopharmaceutical company, is touching ...
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Canadian Values and CSR…What about it, Eh?
Canadians are often ribbed for being too polite, lacking panache, or generally just being nice. Canadian philosopher Marshall McLuhan even claimed that we lack an identity. Perhaps, ...
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Welch v. Tapscott: The “Are Corporations People?” Debate
Two great minds. Two great thinkers. Two great leaders. Missing the real point: It’s not about whether businesses are PEOPLE, it’s whether or not they have ...
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Olympic lessons in Sustainability and Volunteer Engagement
Have you read the London 2012 Sustainability Plan Summary, Towards a one planet 2012?
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If you haven’t yet, you should. Talk about Corporate Social Responsibility best practice!
These ...
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Lot’s of interest in Crowdfunding…
Sherwood Neiss is making the rounds to tell Canadians about this “really great idea” just made law in the US and how to get it to work in Canada. There is considerable ...
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Three Advocacy Lessons from Where the Wild Things Are
Maurice Sendak had an incredible opportunity as a children’s author; he wrote stories that touched the lives of (probably) millions of children. I know that Where the Wild Things Are had a very ...
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Digital Advocacy: Mobilizing your audience in a connected world
In January, I had the pleasure of speaking to CSAE Trillium Chapter members about Digital Advocacy, and how they can use social media to mobilize members for change.
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The presentation covers examples of how social ...
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5 Levels of Employee Learning that Lead to Corporate Soul
How does a manager engage staff so they choose behaviours that will cut costs and grow the business? Corporate Citizenship and living the Corporate Soul begins with a solid values-based ...
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Does culture = fluff? Think Again.
Fluff gets in the way of the bottom line
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This common misconception needs a tune-up. Research is showing that healthy organizational cultures are a key component in long-term, sustainable success, and values are ...
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Google’s Corporate Soul
Who would have ever thought that an engineer would be the one to inspire corporate soul at Google, one of the world’s most dominant tech companies?
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When you want to know what ...
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Is Philanthropy a Dirty Word? A Challenge for 2012
Passive philanthropy is no longer an acceptable form of ‘doing good’
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Using Digital Advocacy to Include the Crowd at #occupy
You have to give credit to the people involved in the #occupy movement for two things: They are extremely committed to their cause (as vague as it might be); and they are adapting technology ...
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Using Advocacy to Motivate Your Audience to Take Action
In such a message-saturated world, how do you motivate your audience to take action for your brand, issue or cause?
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What is Digital Advocacy? A Quick Intro.
What is digital advocacy? On April 12, I had the opportunity to give a quick intro on digital advocacy to members of the Health Care Public Relations Association at the annual conference in Ottawa.
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Are we Moving Towards an Open Government?
On Sunday, April 3, the Liberal Party of Canada presented their Platform for the upcoming election. I’m not going to comment on the validity of the platform overall, but there are a few things in the way ...
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Google Putting Small Business on its Shoulders
There is a stigma out there that prevents many small businesses from getting online: Too much money; too complicated; not necessary.
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The value an online presence can have ...
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Kenneth Cole Fails to Draw the Line
Kenneth Cole has caused quite a stir with their poorly timed tweet on the cause of the conflict in Egypt. Their explanation, in 140 characters or less, is that Egyptians are in uproar because they heard the new Kenneth Cole collection is available online.
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Likenomics: The Economics of Digital Advocacy
So what is likenomics? It's the acknowledgement that social capital is one of the most valuable assets that individuals and organizations can possess in today's online environment. We all know that it's simple to post something online, but it's not so easy to gain and maintain the respect and popularity that is needed to really see your efforts explode (in a good way).
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Is Digital Advocacy for Real?
Gladwell claims the revolution will not be tweeted… In his Oct. 4 article in the New Yorker, Malcolm Gladwell goes to great lengths to demonstrate how social media lacks the ability to build the relationships that social change has relied on for decades.
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Creating a Social Media Roadmap
Before jumping into social media for your small business or association, it is important to have your path planned out. I recently collaborated with Zaid Rasid of Camilion Solutions in putting together a social media road map for members of the York Technology Alliance marketing peer group. This road map draws on our combined experiences with social media, outlining the steps that Camilion took as a mid-size tech business during each phase of the map.
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Rework: Continued
This post is an expansion on the book review I did for the CSAE Trillium Chapter Forum magazine.
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In the book Rework, 37signalsCo-Founders Jason Fried and David Heinemeier Hansson write about ways to set your organization ...
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Book Review: Rework
I recently had the opportunity to read and review Jason Fried and David Heinemeier Hansson’s Rework for the CSAE Trillium Chapter Forum Magazine.
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Rework is a collection of short, punchy essays on business lessons that the authors learned ...
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The Best Protection from Defamation in Social Media: Grow a Thick Skin
Over the past few years I have been to many events and listened to many people give advice on how to protect your brand and reputation in social media. Yesterday I heard what I think ...
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The Brave New World of Associations
There is a lot of discussion around how social media is changing, or has changed, how associations operate. Throughout all of this chatter, one of the most significant question that ...
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Social Media can Lead to Real Results
I saw a great article in Mashable today on how PR pros are using social media to achieve real results for B2B clients. You can check out the article at http://bit.ly/al8Wzr Many people don’t think that social media is a viable option in raising awareness and generating buzz when selling to other businesses – social media is for connecting with people, not businesses…
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Advocates vs. Customers/Members
Every organization, whethernon-profit, volunteer, private or public achieves success by providing value. It doesn’t matter what the product or service is, if it provides value it will attract ...
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