In January, I had the pleasure of speaking to CSAE Trillium Chapter members about Digital Advocacy, and how they can use social media to mobilize members for change.
The presentation covers examples of how social media has enabled grassroots organization leading to major social change; a discussion of what digital advocacy is; the important parts of a digital advocacy strategy; and a couple of case studies showcasing how digital tools have been used to advocate change.
The slides (all 130 of them — but they’re quick, I swear) can be seen below. Or, you can access an audio recording of the presentation here.
Digital Advocacy: ...
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Before jumping into social media for your small business or association, it is important to have your path planned out.
I recently collaborated with Zaid Rasid of Camilion Solutions in putting together a social media road map for members of the York Technology Alliance marketing peer group.
This road map draws on our combined experiences with social media, outlining the steps that Camilion took as a mid-size tech business during each phase of the map.
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Over the past few years I have been to many events and listened to many people give advice on how to protect your brand and reputation in social media. Yesterday I heard what I think is the most astute advice yet – and from a fairly unlikely source.
At CSAE Technology Day, I walked into the panel discussion with three lawyers and one PR pro with scepticism – how could three lawyers give any insight into what seems like an almost lawless realm?
Well, turns out that Berkley D. Sells, a litigation lawyer with Fasken Martineau, did.
His advice ...
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I saw a great article in Mashable today on how PR pros are using social media to achieve real results for B2B clients. You can check out the article at http://bit.ly/al8Wzr
Many people don’t think that social media is a viable option in raising awareness and generating buzz when selling to other businesses – social media is for connecting with people, not businesses…
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