I saw a great article in Mashable today on how PR pros are using social media to achieve real results for B2B clients. You can check out the article at http://bit.ly/al8Wzr

Many people don’t think that social media is a viable option in raising awareness and generating buzz when selling to other businesses – social media is for connecting with people, not businesses…

But that argument is forgetting one key fact – when you sell to a business it’s not the physical structure signing the contract, it’s a human being. And now with social media you can connect with people faster than ever before.

What PR and social media are able to do is create awareness of your product among target audiences so that your cold call becomesluke-warm. How much easier would it be for you if the person on the other end of the phone already new at least a little bit about your company?

Now don’t get me wrong, I think that social media is very useful, but especially when incorporated into a broader strategy. As the article above mentions, using more traditional PR along with social media is the best way to get the word out, but social media can definitely speed up the process.